about the project:

ЮНИТИ (UNITY) is a local barbershop that takes a playful, rebellious approach to a category traditionally shaped by masculine codes. I developed a custom Cyrillic identity that draws on the tools and gestures of barbering. Soft geometric letterforms meet scissor-inspired details, while a strand of hair is worked into the letter «Ю». The visual language carries through storefront signage, window graphics, stickers and interior details.