about the project:

The task was to create an identity for a local detailing studio, consistent across signage, workwear and print. I drew on the city at night, where streetlights reflect off car surfaces. The shield emblem and lowercase wordmark form a compact signature; silver, orange and black carry it across applications. An iridescent streak on the service certificate brings reflections of polished bodywork into the graphic system. Photography and workwear place the studio in its urban setting.